March 19, 2026

S2 E11 | Shorts: Guerilla Marketing of Days Gone By...

S2 E11 | Shorts: Guerilla Marketing of Days Gone By...
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Apple Podcasts podcast player iconSpotify podcast player icon
Season 2

"If you are waiting for the phone to ring, you’re already out of business. You have to go out and grab the signal yourself."


In a world of million-dollar ad budgets and complex algorithms, we are going back to the basics of the "Guerilla" mindset. Today on The FamBoss Frequency, Chris sits down with long time friend and IT guru Jason Cullins from Innovations Tech Group to talk about the raw, unfiltered art of marketing. From the high-traffic chaos of early 2000s mall kiosks to the cutthroat world of independent cell phone stores, this episode is a masterclass in getting your message heard when no one is listening.

It is not about how much you spend; it’s about how much noise you are willing to make. Whether you are a solo contractor or managing a tech firm, the rules of the hustle remain the same.

  • The Mall Kiosk Chronicles: Chris and Jason revisit the "Wild West" of 2000s marketing—how to stop a moving target in a crowded mall and turn a stranger into a customer.

  • The Cell Phone Store Hustle: Lessons from the old-school phone retail world where your reputation was your only billboard.

  • Innovations Tech Insights: Jason Cullings breaks down why modern marketing still requires that "Guerilla" energy to cut through the digital static.

  • The Visibility Mandate: Why having the best service in Alabama doesn't matter if your potential clients don't know you exist.

Marketing isn't a department; it's a survival skill. If you aren't out there telling your story, your competitors will tell it for you. It’s time to stop being the best-kept secret in your industry and start being the loudest solution on the block.

What is the craziest "Guerilla" marketing tactic you’ve ever used to get a lead? We want to hear your stories from the trenches! Call the listener line at 855-4-PODCAST (855-476-3227) and let us know how you are getting your message out.

Ready to take your business communications to the next level? DCCI has the tools to keep your team connected and your marketing moving. Visit dccipro.com and use promo code BOSS to get your first month of service FREE when you signe up for PoC Service before the end of April 2026.

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